SUGARFISH by sushi nozawa

Omakase sushi in New York City.

For an omakase-style sushi meal in New York City, SUGARFISH serves Trust Me menus in a deliberate progression: sashimi, nigiri with warm rice, and hand rolls folded to order. Choose the menu that fits your appetite, then let each course arrive when it is ready to eat.

Published September 21, 2026

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SUGARFISH nigiri prepared with warm rice

Settle in. We will take it from here.

Omakase means trusting the chef. At SUGARFISH, that trust starts with a menu designed to move from the first bite through the last hand roll. There is no need to build an order piece by piece. Choose a Trust Me menu, settle in, and let the courses arrive as intended. Each course is prepared and seasoned in the Nozawa style, so substitutions are not part of the Trust Me format.

Chef Kazunori Nozawa has spent 50 years focused on sushi. That perspective keeps the experience deliberately simple: fish cut to order, warm and loosely packed rice, and seasoning chosen for the piece before it reaches the table.

For a first visit, the format answers the usual question of what to order. Sashimi opens the meal, nigiri gives it rhythm, and hand rolls arrive while the nori is still crisp. The sequence makes room to enjoy what is in front of you instead of deciding what should come next.

Four ways to begin.

Every Trust Me menu moves from sashimi to nigiri to hand rolls. The number and selection of pieces change, but the rhythm of the meal stays focused. Availability and menu items vary by location.

See full menus

Trust Me Lite

$28

Edamame, tuna and chutoro sashimi, albacore, salmon, Japanese yellowtail, Hokkaido scallops, and a toro hand roll.

Trust Me

$36

Edamame, sashimi, albacore, salmon, toro hand roll, yellowtail, sea bream, hirame, and blue & Dungeness crab hand roll.

The Nozawa Trust Me

$48

Edamame, sashimi, albacore, salmon, sea bream, toro hand roll, bluefin otoro, yellowtail, hirame, and blue & Dungeness crab hand roll.

Don’t Think. Just Eat. Trust Me

$60

A menu most similar to what Nozawa served his regulars at Studio City’s Sushi Nozawa: sashimi, seven nigiri courses, and two hand rolls.

Fish selection for sushi service

Warm rice. Cool fish. Right now.

The rice is served warm and loosely packed, so its texture and temperature meet the fish at the table. The fish is selected for its place on the menu, then cut and seasoned to be enjoyed without waiting.

That is why the courses arrive one at a time. A hand roll is folded to order, and nigiri is ready when it reaches you. The point is not more choices. It is a better moment for each piece.

Learn about our food

Six New York City restaurants. One focused meal.

SUGARFISH does not take reservations. When your whole party has arrived, the team will seat you first come, first served. It is a straightforward way to keep the room moving and the sushi coming out at its best.

For hours, contact information, and pickup or delivery availability, choose the New York City restaurant that works for your plans.

Fresh hand roll folded to order

Come hungry. Trust the next piece.

Whether you are trying SUGARFISH for the first time or returning for a familiar Trust Me, the menu is ready when you are.

Choose your location

Frequently asked questions

Do I need a reservation for SUGARFISH in New York?+

No. SUGARFISH seats guests first come, first served once the whole party has arrived.

What is included in a Trust Me menu?+

Trust Me menus are a progression of sashimi, nigiri, and hand rolls. The exact menu depends on the selection you choose and items may vary by location.

Can I make substitutions?+

SUGARFISH serves each course in the Nozawa style, prepared and seasoned as intended. Please tell the team about food allergies.

Where can I find SUGARFISH in New York City?+

SUGARFISH has New York City restaurants in Flatiron, Midtown East, Midtown West, SoHo, the Upper West Side, and Williamsburg.